The Web Untangler. By Untangle the Web.

good choice of business, making the creator of God...

2010-11-17T03:23:01.219+11:00

good choice of business, making the creator of God looks gorgeous everyday, me myself is a loyal patron in the saloon every week to have my pedicure, I can't clean my toe nails myself since, because it will swell if I am going to clean it by myself, needs a technician to do it

I think you tell people the likely results from yo...

2009-10-27T11:26:24.412+11:00

I think you tell people the likely results from your experience. The session takes longer, they can't recall the content as well, etc.

Then you explain that extra time, if required, will be billed.

If everyone's clear from the start then there's little for the client to complain about.

Thank you for sharing your thoughts, John! I do l...

2009-05-12T20:11:00.000+10:00

Thank you for sharing your thoughts, John!

I do love your analogy of the shotgun versus the rifle approach. Small businesses really should use this approach for all facets of their business (actually, big businesses too - but the mistake may not be as detrimental).

Dear John, An excellent point and well made. If p...

2009-05-12T19:42:00.000+10:00

Dear John,

An excellent point and well made. If properly done, the market research in step 7 would include a 'segment profiling tool' to determine which segment the customer belongs to. Ideally this should be reviewed annually and can be included in contract reviews or membership renewals, depending on the type of business.

Very relevant article for any business. Segmentat...

2009-05-12T17:34:00.000+10:00

Very relevant article for any business. Segmentation is particularly appropriate to small businesses because of the need to direct limited resources at the most appropriate target - the shotgun rather than the rifle approach.

The only thing I can add is that to be able to use a segmentation you must be able to identify the organisations in the segment. Sounds obvious, but I have seen large organisations undertake complex analyses to develop a needs-based segmentation and then find it almost impossible to get the information necessary to identify the orgnaisations in that segment.

Scott: Great idea to build your goal as you go. An...

2009-03-21T13:32:00.000+11:00

Scott: Great idea to build your goal as you go. And agreed; you shouldn't stop blogging if you miss a post - which can happen to the best bloggers around!

Glenn: You're spot on. Blogging well takes your thoughts and time, so it's worth thinking long and hard if blogging is for you - before sacrificing something you may not be willing to sacrifice.

Allison: I'm pleased you liked my angle and that you're on the right track. Well done.

Hi

I'd love to attend this, please let me k...

2009-03-19T12:43:00.000+11:00

Hi

I'd love to attend this, please let me know when the date is up (and I'll see if I can get the time off from work!)
@ebbye

Great article! Proved to me I'm on the right track...

2009-03-19T12:38:00.000+11:00

Great article! Proved to me I'm on the right track!! Cool angle you wrote from to (dont blog if..)

Some very good points, Amanda. I'd add one extra t...

2009-03-19T12:19:00.000+11:00

Some very good points, Amanda. I'd add one extra though. (It's more a "Think hard before you blog if..." point than a "Don't blog if..." point.)

If you run your own business, you're a single operator, your business is labour/time intensive, you have a family, you care about your social life/fitness, then I recommend you think hard before getting into blogging. To do it right, you have to invest yourself. And something's gotta give...

Of course, you can still blog in the above situation if you're prepared to sacrifice sleep!

Cheers, Glenn (Twitter: @divinewrite)

These are outstanding. they make sense!
As for ...

2009-03-19T12:17:00.000+11:00

These are outstanding. they make sense!
As for #2 - that is the ideal goal for people starting out, but sometimes life takes over their blogging and I don't think if you miss a publish, that you shouldn't blog. I think having a goal is smart though and work towards that post goal. I might start for 3 posts a month, and then up it to 4, and then 2x a week, etc. So, if you don't have this set out, then you're just blogging for more of a personal rant blog. And something like facebook is for you. You know the type.