IN THE PRESS: Profile of an Online Empress

Amanda Gonzalez writes.

I've received some wonderful publicity from SPROUT Publishing.

Have a squiz; I've been featured on their site as an Online Empress.

I'm chuffed. This type of publicity is great for your professional image and search engine rankings. More importantly, publicity heightens your credibility as it can't be bought, like an advertisment.

Publicity with a blend of business and personal information makes you more than just a business name or a logo.

People like to deal with people, particularly with people they know and like. By revealing a small amount of your personal side, your clients and prospectives will naturally warm towards you.

What measures have you used to obtain free publicity? Has revealing a snippet of your personal side helped your business?