BUSINESS IN PROFILE: Planning for Babe

Amanda Gonzalez writes.

WHO:
Planning for Babe
PO Box 3313
St Pauls NSW 2031
0411 126 325

Check out their website

WHAT:
Like a wedding planner to a wedding, Planning for Babe is a baby planning service.

With so many baby products and services to choose from, it can be difficult and overwhelming for first-time parents to determine what they actually need - and more importantly, don't need - for their baby.

Planning for Babe matches the most suitable products and services to the parent's unique lifestyle, ensuring they buy the right products and services first time around.

WHY:
As a brand new concept in Australia, Planning for Babe wanted a website which could educate and entrust potential clients on what baby planning actually is.

They also wanted to offer free resources to help gain trust, and to give potential clients an incentive to return to the website. They felt that a blog would be the best method to do this, and we agreed.

The website and blog also had to be stylish and sophisticated to match their branding and market.

WRAP-UP:
Planning for Babe has heightened their credibility and engaged potential clients, predominantly through their blog.

Attracting media coverage from Channel 7 News to invitations to write for high-end magazines, their online presence has strenthened their branding and reputation.