WHO:Diligo
22 Perouse Road
The Spot, Randwick 2031
(02) 9399 8543
Check out their website
WHAT:
Diligo is a hair, beauty and massage salon in Sydney's Eastern Suburbs.
Offering a complimentary purpose-built creche, this chic and friendly establishment allows mothers to indulge and relax, knowing their babe is being looked after by a qualified nanny.
Diligo's beauty lies within its services. Not just a hair salon, Diligo offers all beauty treatments and massage therapies, including spray tans and makeup.
Rather than make a multitude of appointments and travel endlessly between locations, men and women can now attend to all their hair, beauty and soul needs in the one establishment.
WHY:
Diligo wanted to promote the complimentary creche to mothers, and to show all clients how convenient and beneficial it is to have hair, beauty and massage services in the one spot.
As an incentive to visit the website, we added their monthly offer to the home page. By choosing a beauty or soul incentive, Diligo immediately brings attention to these facets of the business.
Adding the link 'Print this voucher to redeem' means Diligo can measure the effectiveness of the offer.
Diligo can update this offer and other website text themselves through our easy-to-use content management system.
WRAP-UP:
Diligo now has another tool to target their intended audience. A tool which is inexpensive, easy-to-use and can be updated instantly - unlike traditional advertising!
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